In 2014 Mintcake Design was approached to re-develop an existing hotel directory called “Fine Individual Hotels” (FiH). Web application development commenced and the re-developed directory was launched in early 2015. Mintcake Design was also providing digital marketing services to help promote the directory online.
When the owners of the directory indicated they would be interested in selling the business, it was decided to take the opportunity to bring the FiH business in-house and plans are currently being finalised for a complete re-design of the directory, along with the introduction of a range of new functionality. The level of investment in digital marketing activity is also being increased to help promote both the directory and its member hotels online.