In late 2007 we were asked by a print “partner” if we would develop an eCommerce solution for the print marketplace and development work on the Online Print Solution (OPS) solution commenced. The continued growth of our partner business, coupled with plans to launch the OPS solution in 2008, resulted in a decision to develop a separate brand as a vehicle for both our partner sales and marketing activity and to promote the OPS solution. Flex4 was born.