In 2007 an opportunity emerged to develop our own content management system and “Flexiweb” was born. Flexiweb provided an early platform that allowed websites to be built quickly and easily whilst allowing the website owner to make updates to the website content themselves through an online interface. Flexiweb was also licensed for use by partners and a decision was taken to place more focus on the development of partner relationships. This resulted in the name of the business changing from Retail Websolve Ltd to RWS Web Solutions Ltd.