The business was formed in 2004 with the objective of providing web based solutions for the retail sector. During the first few years we were successful in wining large numbers of orders from the salon, restaurant, complementary health and specialist retail sectors.
This included early experience with eCommerce and successful search engine marketing campaigns, with one of our hair salon clients holding the number 1 slot in google worldwide for the search term “Hair Salon”.
Shortly after the business was established we also started to carry out outsourced website design and development work on behalf of small businesses that didn’t have the skills needed themselves. We regarded these businesses as “partners” to distinguish them from direct clients. This indirect “partner” channel was to become increasingly important to the development of the business.